Digital advertising

For digital banners the Visual Identifier must be placed in the upper left-hand corner, bleeding off the top edge.

The distance of the Visual Identifier on digital banners from the leftt edge of the page is 12px.

Internal myCity banner

No Visual Identifier is needed on the myCity big box banner.

External digital banners

The Visual Identifier is needed.

External mobile

The Visual Identifier is needed

Universal unit: GIF, PNG, JPEG for still image | < 10 KB file size
Supplemental unit: Animated GIF for animation | < 15 KB file size

Universal unit: GIF, PNG, JPEG for still image | < 6 KB file size
Supplemental unit: Animated GIF for animation | < 9 KB file size

Universal unit: GIF, PNG, JPEG for still image | < 4 KB file size
Supplemental unit: Animated GIF for animation | < 6 KB file size

Universal unit: GIF, PNG, JPEG for still image | < 2 KB file size
Supplemental unit: Animated GIF for animation | < 3 KB file size

Digital display units

The Visual Identifier is needed on the digital display units. When possible, please avoid using .SWF files for DDUs. (convert them into video files)

Acceptable file formats

Video

  • Windows Media Videos 9
  • Mpeg 4 H264
  • Avi Compressed MP4 or Div-x
  • QuickTime H264 Encoded
  • QuickTime Standard Encoding (Cinepack & Sorenson)

Images

  • Png
  • Jpg
  • BMP
  • GIF

Specifications

Maximum file size

  • 65 MB

Branding

  • Videos: Include two-second City of Calgary Visual Identifier at beginning or end of video
  • Images: Include brand bar on bottom of screen.

Length of videos

  • 30 seconds is preferred. We will accept shorter videos if there isn’t enough content/messaging for a full 30-second spot.

Contact

Brand review